The achievement of social media marketing lies in the right mix of productive strategies. The wrong combo will simply reduce the site visitors from targeted consumers rather than attract these people. If you devise your social media strategies including social media optimization on such basis as current trends, you can increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Article.
Low Usage of Social bookmark creating Sites
According to the exploration reports, the use of social bookmark management sites has decreased to 10 percent coming from 26 percent this year. This considerable drop of usage obviously indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketing experts, majority of sites (e. g. DIGG, Friendfeed) are almost passing away. Therefore , it is not an excellent practice to trust a bookmarking web page blindly for marketing purposes in the current situation. Instead, check for web sites that are most popular and perform the bookmarking very extremely.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are perceived as a powerful way to attract a large number of targeted customers at any given time. The research report says that around 80% of marketers are not interested in using the virtually all popular daily deal sites including Groupon or Living Community for their campaigns in the near future.
Now people work more on the considerable amount of returns that they acquire from their purchases with time. Hence, it is advisable to make use of social networking sites for permanent marketing goals rather than daily goals.
Major Sites for Social networking Campaigns
Marketers exactly who use social media intended for marketing will definitely carry out social media campaigns (using social networking sites to get promotion) for their products or services to attract targeted buyers. The campaigns will probably be successful only if the relevant site is popular among the customers.
smm panel list The research survey indicates that internet marketers who spend more than 40 hours weekly for social media marketing execute their campaigns even more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those who spend 6 hours or much less a week on social media. Also, around ninety two percent of marketers who have five or more years of experience like LinkedIn than per cent of marketers having less than five many years of experience. Forum marketing has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of marketers are planning to increase campaigns through Twitter although it is a slight decrease from 69 percent last year. Young marketers, more than older kinds prefer photo directories including Instagram pertaining to launching campaigns. 62% chose blogging as most suitable platform to find out, which is the highest a person followed by Google + (61%) and Online social networks (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook by a higher rate of 67% than other platforms. With regards to Business to Business (B2B) marketers, both equally Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for each platform with regards to B2C and B2B marketers.
B2B marketers use a more diverse assortment of platforms compared to B2C marketers. Both of them do not completely utilize blogging and site-building and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to motivate blogs as they are considered to be the most popular social media platform. YouTube being the 2nd largest search engine, you are able to enjoy the benefits it includes by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by using low cost YouTube videos.
As B2B internet marketers increasingly use LinkedIn, they have an opportunity to employ SlideShare (owned by LinkedIn). This social media entity can be used for generating leads meant for B2B organizations.
Fewer Check-ins Online
In accordance with the research reports, we have a decrease in the usage of geo-location services including Foursquare from 17% this summer to 11% this year. These services let check-in to your locations automatically online. The decline in these varieties of services indicates that individuals are now concerned extra about privacy and safety. Marketers can tackle this situation simply by introducing contests and rewards. This will encourage people to check-in even more.
If you are still after the old strategy for social internet marketing, then it is the the perfect time to develop new strategies based on all these current trends. It is better to entrust this monotonous task to a trustworthy social media marketing company that provides reliable social media marketing solutions rather than try putting into action the strategies by yourself.